Jun 11, 2024
Do you feel like your
company is stuck in the past, relying on outdated strategies and
assumptions? Maybe you’ve noticed a growing disconnect between your
sales and marketing teams, leading to finger-pointing and lost
opportunities. In this episode, Christina and Brady Jensen discuss
the critical importance of customer development, market validation,
and the power of a win-loss program in reviving your business's
pulse.
This episode is for
you if you’re a founder, manager, or part of a sales or marketing
team seeking actionable insights to align your strategies, leverage
customer feedback, and ultimately, improve your win rate. Tune in
to discover how continuous adaptation and understanding of your
buyers can transform your company's success.
In this
episode, you will:
- Learn why continuous customer development is crucial for scaling and how neglecting this can lead to stagnation.
- Discover how to set up a win-loss program to gather valuable insights to significantly improve your business’s win rate and align sales, marketing, product, and customer success.
- Gain insights into differentiation validation processes and how a litmus test can help determine the uniqueness, durability, and provability of your key differentiators.
Links &
Mentioned Resources:
Connect with
Brady Jensen:
Connect with
Christina Del Villar
Thanks for listening
to this episode of All Things Growth. You can find me on
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