Preview Mode Links will not work in preview mode

All Things Growth

Aug 9, 2022

What are your thoughts on marketing strategy? Would you liken it to making a clay sculpture? Looking at analytics and data and then determining what was necessary – and what wasn't – made our guest realize how much marketing strategy is exactly like that. Interested? Then you should keep listening!


Top takeaways: 

  1. There is a multistep buying process for almost every purchase and often multiple stakeholders.
  2. Data measures, but creative drives - Marketing is math and magic.
  3. If you haven’t already, you need to incorporate creative in strategy sessions. It will help drive revenue!

Full Show Notes Here! 

Connect with Russ Somers:


Lytho Website


Connect with All Things Growth

Christina on LinkedIn

Sree on LinkedIn




Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram!