Aug 9, 2022
What are your thoughts on marketing strategy? Would you liken it to making a clay sculpture? Looking at analytics and data and then determining what was necessary – and what wasn't – made our guest realize how much marketing strategy is exactly like that. Interested? Then you should keep listening!
Top takeaways:
- There is a multistep buying process for almost every purchase and often multiple stakeholders.
- Data measures, but creative drives - Marketing is math and magic.
- If you haven’t already, you need to incorporate creative in strategy sessions. It will help drive revenue!
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