Dec 1, 2022
Is there a natural progression from CMO to CEO? Are there any unique skill sets or jobs that a CMO should have in order to become CEO? As a CMO, you're deep into sales, marketing, customer success and work extensively with B2B. Our guest, Jenn Steele, shows us what it takes to transition from CMO to CEO, even when the path isn't linear.
Top reasons to listen to the entire episode:
- You need to tell your CEO what to think.
- The CEO points the way to go-to-market strategy, but the marketing executive needs to see further.
- You need to choose a strategy or a subset of strategies, and then you need buy-in from everyone from the CEO on down.
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