Nov 1, 2022
Does your sales team feel threatened by partners? Or do you think partners shouldn't be feared or perceived as competitors? Like our guest, Charla Session-Reed, you may view the partnership as a strategy. Charla’s goal is to create marketing strategies with partners, so stay tuned...
Top reasons to listen to the entire episode:
- Companies can leverage partner and channel programs during a downturn or recession for expansion, especially into areas where they don't yet have a presence.
- Rather than being feared or considered competitors, partners should be considered an extension of your sales team.
- Consider a partner as an extension of your sales team rather than a competitor.
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