May 9, 2023
Have you ever read a
job description for a CMO that started off great, but turned out to
be a little rocky? It may have said they wanted you to run
strategy, which is great! But then did it add on tasks
that aren't part of the responsibilities of a CMO? A
good CMO is not here to do tactical work, they are here to do
strategic work. My guest, Brett Schklar, focuses a lot on
fractional CMOs and works with growth phase CEOs, CROs, and
entrepreneurs.
Top reasons to listen
to the entire episode:
- There is an assumption that because product market fit exist the market come to you, but this is not a good, sustainable or predictable method of ensuring goals are met.
- Think big! Not just annual revenue.
- Marketing should own revenue, but more importantly predictable revenue growth and VALUATION of the company
Connect with
Brett Schklar
Connect with
Christina Del Villar
Thanks for listening
to this episode of All Things Growth. You can find me on
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