Preview Mode Links will not work in preview mode

All Things Growth

Feb 22, 2022

Is your company working together for the greater good of your go-to-market strategy? Christina and Kathleen dive into this question and so much more! 


Kathleen Booth is the SVP of Marketing at Tradeswell, the first to offer e-commerce brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance, providing a "mission control" for growing e-commerce businesses looking to thrive in the real-time commerce economy. 


Top reasons to listen to this episode:

  • Find out what a go-to-market strategy means and how it drives revenue (5:16)
  • How can your whole organization help your sales (15:02)
  • Kathleen shares what she would want you to implement in your own organization (31:55)


Is your company working together for the greater good of your go-to-marketing strategy? We love feedback and would love to know more about your strategy and how your organization comes together! Come share with us on social media!

Full Show Notes Here

Resources Mentioned: 

Chris Walker

Rand Fishkin

Peep Laja

Patrick Campbell 


Connect with Kathleen Booth


Inbound Success


Connect with All Things Growth





Thanks for listening to today's episode of All Things Growth. You can find us on social media and our website. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a rating and review, and come back for more exciting episodes!