Feb 22, 2022
Is your company working together for the greater good of your go-to-market strategy? Christina and Kathleen dive into this question and so much more!
Kathleen Booth is the SVP of Marketing at Tradeswell, the first to offer e-commerce brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance, providing a "mission control" for growing e-commerce businesses looking to thrive in the real-time commerce economy.
Top reasons to listen to this episode:
- Find out what a go-to-market strategy means and how it drives revenue (5:16)
- How can your whole organization help your sales (15:02)
- Kathleen shares what she would want you to implement in your own organization (31:55)
Is your company working together for the greater good of your go-to-marketing strategy? We love feedback and would love to know more about your strategy and how your organization comes together! Come share with us on social media!
Resources Mentioned:
Connect with Kathleen Booth
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