Dec 29, 2022
Are you creating a "thumb-stopping experience" on social media for your business? You may have heard this referred to as "stopping the scroll." How about growth marketing? Are you relying on a data-driven approach? Our guest, Brian Davidson, believes conversions should precede likes and impressions when driving a brand...
Dec 15, 2022
Have you recently passed a shopping mall and noticed how full the parking lot was? Are you wondering what that means for eCommerce? Shopping online is still popular and continues to grow over the years, whether you ship directly to yourself, click and collect, or ship to a recipient. How does that affect e-commerce...
Dec 1, 2022
Is there a natural progression from CMO to CEO? Are there any unique skill sets or jobs that a CMO should have in order to become CEO? As a CMO, you're deep into sales, marketing, customer success and work extensively with B2B. Our guest, Jenn Steele, shows us what it takes to transition from CMO to CEO, even when the...
Nov 15, 2022
How well do you know your customers beyond demographics? Do you find any commonalities or habits among your customers? What behaviors go with them as individuals? As we consume media at an increasing rate, you need to know your audience, their habits, and their favorite channels. With an extensive career in marketing,...
Nov 1, 2022
Does your sales team feel threatened by partners? Or do you think partners shouldn't be feared or perceived as competitors? Like our guest, Charla Session-Reed, you may view the partnership as a strategy. Charla’s goal is to create marketing strategies with partners, so stay tuned...
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