Aug 8, 2023
Is your brand struggling to create conversations that connect with your ideal customer? You may be thinking of doing a rebrand. But you see, rebranding is not always the answer. Most of the time, it's the realignment of your messaging. In this episode, Kate DiLeo joins us to talk about how to sharpen and simplify...
Jun 6, 2023
The world is going through many changes right now, isn't it? Banks are collapsing, there is talk about a recession, and there are a lot of questions and concerns about AI software taking over our jobs. My guest in this episode, Stephanie Nivinskus, tackles the hard-hitting questions about creating a brand that stands...
Apr 11, 2023
When you hear the term franchising, do you automatically think of fast food? Believe it or not, there are actually many other franchising opportunities that exist outside of Burger King. My guest, Jon Ostenson, specializes in this area that he has coined “Non-Food Franchising” and understands the interest is at an...
Mar 21, 2023
Are you and your team goal-oriented or results-oriented? Are you wondering what the difference is? According to my guest in this episode, Dr. Jean Oursler, goals don't work, but results do. In fact, to achieve your goals, you must fight your “caveman brain.” If you don’t, it will stand in your way every single...
Mar 7, 2023
When people talk about "brand," do you think of "brand" and "messaging" as one? Branding is more than just the visual aspect, it's also verbal. What's the tone of the company as a whole? What's the tone of the CEO and other executives? Though branding and messaging are often an afterthought, it's really critical. My...